The value of human creativity is something AI can't replicate

The value of art will not merely endure, it will actually grow with the rise of Artificial Intelligence.

Artificial Intelligence is a bit of a touchy subject in the creative world right now — and for somewhat understandable reasons.

The rise of “generative AI” engines — computer models that can create stunning images and content from mere prompts given to it by someone behind a keyboard — has also given rise to a whole host of concerns from artists and “creatives” who make their living designing, crafting and producing artwork for their clients.

In the art world, one of the most prolific concerns relates to the unauthorized use of intellectual property. However, worry over copyright infringement isn’t really a new concern in the art world. Besides, major software companies in the creative space — such as Adobe — are working overtime to offer protections for artists and creators.

Instead, the real crux of the “problem” likely has less to do with intellectual ownership of creative concepts, and more to do with our intrinsic fear that the robots will “come for our jobs.”

Photographers, graphic designers and even the humble copywriters have incessantly expressed concern over the way AI is poised to take over their industry — which seems like a valid concern for those who operate in the realm of “content creation.”

After all, prompting an AI model for some stunning piece of artwork — which it can then provide within mere moments — is sure to be a disrupter for designers who are accustomed to charging thousands of dollars for a six-week project that provides similar results. An AI engine that can create more visually stunning masterpieces in a fraction of the time, and for a fraction of the cost, undoubtedly spells trouble for the existing business model of some content creators.

But does that mean “art,” itself, will soon become a relic of bygone human endeavors?