Trust your audience, and you’ll be rewarded

Even for those of us who don’t generally find the crazy, post-apocalyptic, freakshow genre of filmmaking appealing, Mad Max is a masterclass in visual storytelling.

Whether it is fiction writing, moviemaking, copywriting, marketing, or branding, one of the biggest mistakes often made by writers and creatives is the need to include absolutely everything they want their audience to know in their final draft.

Mark Twain got it quite right when he argued that what is left out of a story often matters more than what is l…