What can a cigarette tell us about creativity?

A revealing conversation with the founder of a new(!) cigarette company

Sometimes, you just want to stand there silently, alone with your thoughts. Sometimes you just want to stand in the corner and stare out of the window. Now the problem is, when you can’t smoke, if you stand and stare out of the window on your own, you’re an antisocial, friendless idiot.

If you stand and stare out of the window on your own with a cigarett…