Everything comes with an expiration date… even ideas

There’s a reason most novels, business startups, and innovative creative ventures suffer quiet deaths of abandonment.

I don’t suffer from the same misunderstanding as young Calvin, but I do still tend to take expiration dates pretty seriously — especially on dairy products.

And as it turns out, I’m not alone.

A great many people reflexively double check that faded ink on the side of their carton of eggs or container of milk as they pull it from the fridge — ready to rea…